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Lets talk about NEX

In the wake of Sony’s new product announcements we thought we would discuss it’s implications and possibilities.  What did you think we were talking about?

Fact:  Sony is a huge company with tons of fucking money.

Fact:  Sony manufactures their own image sensors.

Fact:  Sony announced a sweet prime for their new cameras.

What does all this mean?  It means that if Sony handles this properly they could own the mirrorless segment before Canon and Nikon can pull their thumbs out of their asses.  The achilles heel of the whole segment is the lack of small primes.  If Sony could manage to make two more small primes to fill out the rest of the range their shit would be hot!  We propose a 23mm f1.4 and a 56mm f1.4.  No telephoto?  Lets face it, these are not sports/wildlife cameras.  We know these focal lengths might be hard to produce but we don’t give a fuck.  That’s up to Sony.  Even the aperture values are negotiable as long as they stay relatively bright.  Sony probably feels that the everyday consumer does not want prime lenses, that they want zooms.  We say fuck everyday consumers.  Everyday consumers can’t figure out how to operate their bullshit point and shoots let alone an advanced model.  Throw this thing at advanced amateurs and pros and watch it catch fire.  Hell, we’d even pick one up for the crew.  Sony do this right before some else does.  People don’t really like you guys anyway.  This would probably help.  As always comments are open.

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  1. John Hedgecoe
    May 14, 2010 at 3:09 am

    The Sony NEX cameras are clearly aimed at the mass consumer, not at photographers. So don’t expect Sony to offer pro style lenses.

    But Oly and Panasonic should have a few new primes this year. We know Panasonic has a 14mm f2.8(?) in the works and there are rumors about a 12mm f? from Oly.

    The Sony NEX series does not appeal to me. But it will be interesting to see what Canon and Nikon have up their sleeves.

    • May 14, 2010 at 3:19 am

      Thanks John. Keep us posted on any new prime lens developments.


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