Home > Reviews > Impossible Project: PX-70 Color Shade

Impossible Project: PX-70 Color Shade


Recently Impossible Project has delivered us yet another Polaroid compatible film.  This time it’s compatible with SX-70 cameras and it’s a color emulsion called PX-70 color shade.  If your hesitant to cough up the loot on the new three pack maybe this review will help.

read the review

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  1. October 19, 2010 at 3:30 pm

    While I can appreciate the prospect of writing an unbiased review—the one thing I would like to add is please, don’t lose heart, and like you said—do not give up on this film! There is much less dynamic range in this film than Impossible’s Black and White Line…but something that no Blogger has mentioned thusfar is that really, when it comes down to it, this is an entirely new format of photography. It just happens to fit in your Polaroid Camera.

    I tend to steer away from the Autofocus Sx-70’s….as the accuracy of the sonar varies greatly from camera to camera.

    My best tip for shooting success? Find something incredibly bright (I’m talking like Neon Hipster 1987 hot pink) and shoot it…you will get beautiful muted pinks and reds from it.
    (Check out my Flickr page)

    There are also a lot of folks using filters to battle the blue.

    Keep you subject matter and composition simple while starting out—it will help you get to know this film.

    This is just a first step—and while it is expensive to fund the beta testing—if you can afford to do it, even in a small way, it will help make more user friendly film in the future.

    The best thing you can do with this film is sllllllloooooowwww down when shooting. It will help you get to know the film and help you get the most of the pack.

    • October 19, 2010 at 4:03 pm

      Frank,
      Your absolutely right. Reactionary and even a bit paranoid. Thanks for reading. Stop back any time.

  2. October 19, 2010 at 3:38 pm

    Biggy, I can appreciate your opinions on the film, lord knows it’s clear that there will be people who don’t have to like this film, same as some people don’t like Fuji color instant because it’s at the complete other end of the spectrum. Though, I do feel you may have jumped prematurely on a few points. Mainly, in terms of the new film vs making the old film, the ability to make the old film has absolutely zero…..ZERO to do with licenses, legal permissions, or possession of the old formulas. It is frankly irrelevant where they are or who has them. Why? Because it would be like someone giving you instructions on how to properly care for a Dinosaur. The point being that the materials that would be listed in said formulas are, simply put, non-existent. The negative production facility that Polaroid had make all their negative, for all their film, was gutted several years before it was known to anyone in the public, and even many in the company, that film production would cease. Without the original negative, a new one would have to be sourced, which is what has been done, and it’s being developed now…as is clear. Beyond that, another material has ceased to be produced since Polaroid was the only consumer of it, while yet another became outlawed via the Kyoto treaty. One of these was the material used as the opacifier to keep the film light protected when ejected from the camera. While some may point to Fuji as ‘well they figured it out’, they actually have integral film that exposes through the back, which then has a totally opaque material coat the back of the film while the image resolves to the ‘front’ and therefore doesn’t require a similar type of opacifier.

    As for the beta testing. the language saying the film is experimental is used in newsletters. The film could have been tested in house, but there would have been a point when all Polaroid film would run out, and there’d be no film to use for whatever period of time. This way there’s film, if even not for every, if not for people looking for film that they can ‘just shoot’ or is more ‘true to life’ there’s still film. It took Polaroid 17 years to originally develop this type of film, would you want to wait that long to use your SX-70 again? TIP has been making film for little more than 7 months, the color for only 3, and that’s really just the first version you’ve seen, the second soon to come.

    I can understand your mixed feelings in terms of using the camera, and wanting film for it, and then getting results, but the film isn’t $2 a frame because it’s a brilliant marketing scheme, it’s because there’s R&D, larger per-pack production costs since there are MUCH smaller production runs made vs what Polaroid did, but that also is what put them under initially, making too much film. You’re paying to as to be part of the re-birth, to support the project, and that’s why there’s things like the Pioneer program, but in the end, if you don’t like the film now, just wait a bit for the next version. There are some people who have taken amazing images with this same film, and it is hard to use, and sometimes unpredictable, but it’s not a vast conspiracy, nor do you have to like the film as you find it now, but this just feels a little reactionary to me. -f

  3. October 19, 2010 at 3:41 pm

    Thanks for your comments Jessica. We only use our sx70 in the manual focus mode mostly because it’s so damn loud otherwise. Again were not steering folks away from it, were just sayin.

  4. Dr.Dragon
    October 20, 2010 at 1:33 am

    Writing a critical review on one of Impossible Project’s films wont kill the company and if anything it will help them improve. This is not a review of the company, if it was it would be all praise, it’s simply a review of the particular film.

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